The 2014 Academy Awards were a brilliant spectacle, complete with high fashion, eloquent speeches and a few surprise awards. Among the moments which made this an award show that won’t soon be forgotten: the most –retweeted selfie ever and on-air pizza delivery.
After crunching the numbers, and watching all the trends, we’ve compiled our top takeaways from the event.
- Social buzz doesn’t always predict success.
Heading into Sunday night, Leonardo DiCaprio was the clear favorite to take home Best Actor award. Nearly two-thirds of all social media mentions were for often-nominated-never-winning actor. The night’s winner, Matthew McConaughey had less than half of DiCaprio’s mentions in the hours leading up to the show.
The space thriller Gravity had nothing to be ashamed of. The film raked in more than $700 million at the global box office, and took home seven Oscars on the night. Those awards didn’t include best picture, though, despite leading in buzz before the event.
Social media had Sandra Bullock as the clear front-runner for Best Actress honors heading into the night, with Amy Adams a close second. Cate Blanchett, who won for her role in Blue Jasmine, was a distant 4th in the social race.
- Coke got out, and got lucky.
After eight years as a sponsor of the Academy Awards, Coke bowed out in 2014, leaving the honors – and a reported $8.5 million sponsorship package – to rival Pepsi. Coke was the fortunate recipient of some unintended advertising when host Ellen Degeneres unexpectedly ordered pizza for the attendees. Which logo was on the side of the pizza box? Coca-Cola.
— Jennifer Birmingham (@Jen_Birmingham) March 3, 2014
Between the on-air exposure and the resulting social media, Coke reaped over $1.4 million in value, according to Front Row Analytics. Overall, through the next day, official sponsor Pepsi lost the social war 54-46 to Coke.
- Everyone loves Jennifer Lawrence. And bloopers.
Our Fan Engagement Study showed that 66% of respondents had shared photos or videos of bloopers. Our newsfeed and Twitter feed tells us that just about everyone has shared a video or photo of Jennifer Lawrence. The combination of the two proved irresistible, as the Oscar-winning actress continued her annual tradition of falling at the awards.
Jennifer Lawrence with the good luck fall again! Maybe it’s a sign, Oscar #2? She knows what she’s doing…. #loveher
— kelli goss (@kelligoss) March 3, 2014
While other actors or actresses might have suffered at this, it only seems to increase JLaw’s relatability, not to mention buzzworthiness. The fall had a life of it’s own on social media, being mentioned at nearly a 9-to-1 pace over Leonardo DiCaprio’s reaction to losing the best actor award.
Data is courtesy of Visisble Technologies.